Guest posting may have gone through the wringer with Google, but it still exists and is a pretty happening party if you play your cards right.
Writers know that guest posting has its benefits as well as its drawbacks—but I’m here to talk about some really cool benefits of guest blogging that I’ve discovered throughout my writing journey.
Guest posts are almost always not paid posts, and your point of contact may or may not send you ideas. More often than not, your ideas will come from YOU, so the benefits of guest blogging can require a little elbow grease while you’re still not getting paid.
So why would any self-respecting writer want to guest post?
Enter my five awesome benefits of guest blogging.
1. Get Your Name Out There
Getting your name out there with guest posting is pretty cool.
Although not many people care about who you are, what you do, or even what you’re writing about, just being able to have your name published on a piece is cool.
Because as writers, we’re not always credited for our work. In fact, many of us work behind the scenes for people who won’t ever post our name or even tell their clients we exist.
So getting a name out there along with a picture of your face and a link back to your site is one of the benefits of guest blogging. It’s like saying ‘HEY! I wrote this! Isn’t it awesome??”
2. Have Published Samples to Send to Clients
One of the benefits of guest blogging is having real, live samples to send to clients. This is key for a writer starting out because people that you contact are going to want to see the work you’ve done.
Sure, you can send them your ghost-writing samples (as long as it’s not against your contracts), but nothing speaks to your credibility like having your name on your original work. They can see your name, your picture, your site link, and they get a view into your work and what it’s all about.
It proves that you’re an active, real person, who loves posting great content about things you’re passionate about for free. Although you won’t be working for your clients for free, having that polished, published piece with your name on it to send them is way better than a ghost writing sample. You’re CREDIBLE, dammit!
3. Take Chances
If I never started guest posting, I would have never realized how cool I truly am.
That sounded lame, so I’ll say just kidding—what I mean to say is that you can take chances with guest posting in ways that you never really could with paying clients.
One of the benefits of guest blogging is that you get to experiment with your voice, different styles, and even photographs. Send them whatever you want, and who cares if they don’t like it? It’s not like you’re getting paid or anything!
I never realized how ballsy I could be with my writing until I started writing for a couple people for free and they loved it—realizing “hey, I can actually say this and people dig it” is a powerful feeling.
4. Write About What You Love
Let’s face it, as writers—especially aspiring writers—we don’t always get to write about things we love. Sometimes we’re writing about some pretty boring crap.
I do encourage all writers to never compromise on their ethics, though. Only write about things you’d personally back/agree with.
So when you’re experiencing the benefits of guest blogging, of course, you’re not going to be writing for free for something you hate or disagree with. You’re going to find an awesome site that advocates for everything you love and then become a contributor there.
You’ll love writing about what you love, even if it’s for free—getting your message out there along with your name is a good feeling, and you need some good feelings in your career 🙂
5. Gain Experience
If you’re a newbie writer, you definitely need some experience. So just get out there and do it!
This is one of the best benefits of guest blogging. Writing for free probably isn’t your first priority, and it doesn’t have to be. But sneak some guest posts in there every now and then to build your portfolio and write about things you shine in.
Nothing makes an excellent sample piece than content you’re passionate about to share with your future clients. You’ll also gain experience working with a point of contact with the site and generating ideas—two very valuable skills in this business.
Get out there and make mistakes with guest posting. Like I said, it’s not like they’re paying you.
Take advantage of some of the opportunities guest posting has to offer! It can be difficult to find sites at first—but keep looking, never stop asking, and don’t give up!