5 “Natural” Brands You Had No Idea Were Owned by Evil Parent Companies

I got pissed the other day because I realized that my dish soap was actually owned by a parent company that tested on animals.

So. Pissed.

Why, Seventh Generation?! Whyhyyyhyy?? (Seventh Generation was acquired by Unilever in 2016. Yeah, I was a little late on the news.)

I consulted my vegan friend about it and she shared that it’s a double-edged sword: avoiding the brand puts less money in the parent company’s pocket, but purchasing the brand you like can show the parent company what their customers really like, so they would be more likely to invest in furthering that product line.

For me, though, I just have a hard time supporting evil parent companies. So I stopped buying Seventh Generation products (I also bought their toilet paper in addition to their dish soap).

Did you know about these other five brands that were owned by evil parent companies?

1. TOMS of Maine

When I first started using fluoride-free toothpaste one of the first brands I tried was TOMS. In fact, when I got my lip pierced and my tongue re-pierced, I even used TOMS mouthwash.

I was sad to find out that TOMS has been owned by Colgate since 2006, which was years before I even picked up that first tube of toothpaste. So sad. I now really like My Magic Mud toothpaste or Earthpaste!

2. Urban Decay

I don’t use makeup, but I don’t need to be makeup lover to know that Urban Decay, the popular makeup brand, got bought by our friend L’Oréal in 2012.

L’Oréal tests on animals, so remember that when you think you’re buying Urban Decay, you’re really just giving your money to this huge corporation that tortures and kills bunnies.

3. Mrs. Meyers (Caldrea Products)

My husband and I were on our elopement and honeymoon in North Carolina when I found some Mrs. Meyers soap on sale in Asheville. I was excited!

I had been a fan of Mrs. Meyers but typically haven’t purchased these products on a regular basis in the past because they can be a little expensive.

I found out that S.C Johnson had acquired Mrs. Meyers line of products, which is also called Caldrea Products, in 2008, which was, like TOMS, years before I even knew about Mrs. Meyers.

4. Burt’s Bees

I used to love Burt’s Bees’ cherry lip balm. It came in a tin and I used to buy it when I was 16. I LOVED IT! IT WAS MY FAVORITE!

I found out not too long after that Burt’s Bees was acquired by Clorox in 2007 and have since stopped buying Burt’s Bees’ products.

5. The Body Shop

I was never a huge fan of The Body Shop, but a girl I partnered with in my college Chemistry class worked there. She constantly talked about her boyfriend’s baby mama and being on acid with her boyfriend.

The last time I saw her, she was about eight months pregnant and handing out samples outside The Body Shop at the local mall. I ran away.

The Body Shop itself doesn’t test on animals, but it’s owned by L’Oréal and has been since 2006, which was about three years before acid girl and I were in Chemistry class together.

This Isn’t It

There are so many other brands out there, especially make-up brands, which are owned by huge parent companies that participate in animal testing.

In fact, I was shocked to find out that OPI nail polish and Victoria’s Secret—two brands I had supported for years—sell their products in China which means that they’re required to test their products on animals there by law.

I know. It sucks.

But the cool part is that you can make a difference.

Choose not to purchase from companies that are owned by evil parent companies. Do your research—your money is often your voice, and it makes an impact. So choose not to give your dollars to some fucking creep torturing bunnies for a living.

I promise you’ll feel better when you make more informed decisions!

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